{"id":139,"date":"2024-10-19T18:09:00","date_gmt":"2024-10-19T16:09:00","guid":{"rendered":"https:\/\/www.a-mi.it\/blog\/?p=139"},"modified":"2025-03-11T18:33:12","modified_gmt":"2025-03-11T17:33:12","slug":"unconscious-marketing-compel-customers-to-buy","status":"publish","type":"post","link":"https:\/\/www.a-mi.it\/blog\/index.php\/2024\/10\/19\/unconscious-marketing-compel-customers-to-buy\/","title":{"rendered":"Unconscious Marketing compel Customers To Buy"},"content":{"rendered":"\n

A list of Cognitive Bias used in Marketing:<\/p>\n\n\n\n

1) give something for free: demo<\/p>\n\n\n\n

2) increase self-esteem by solving a problem: case study<\/p>\n\n\n\n

3) news: talk about news in landing page copy<\/p>\n\n\n\n

4) mystery: curious about the unexplored, elitist, exclusive, secret<\/p>\n\n\n\n

5) occasion: black friday, cyber monday<\/p>\n\n\n\n

6) fear: of not being liked (cosmetics), acceptance (fitness), only 5 copies left ( ecommerce ) or last room available ( booking )<\/p>\n\n\n\n

7) personal gain: getting something for ourselves, how much you can earn<\/p>\n\n\n\n

8) third-party data: especially if from authorities, studies, personalities create credibility<\/p>\n\n\n\n

9) status: if something is elitist the benefits take a back seat to the social context, the symbolic value, the status<\/p>\n\n\n\n

10) inclusion: values, ideals, interests that make you feel part of something<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

A list of Cognitive Bias used in Marketing: 1) give something for free: demo 2) increase self-esteem by solving a problem: case study 3) news: talk about news in landing page copy 4) mystery: curious about the unexplored, elitist, exclusive, secret 5) occasion: black friday, cyber monday 6) fear: of not being liked (cosmetics), acceptance […]<\/p>\n","protected":false},"author":1,"featured_media":140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[30,23],"class_list":["post-139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-cognitive-bias","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.a-mi.it\/blog\/index.php\/wp-json\/wp\/v2\/posts\/139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.a-mi.it\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.a-mi.it\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.a-mi.it\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.a-mi.it\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":2,"href":"https:\/\/www.a-mi.it\/blog\/index.php\/wp-json\/wp\/v2\/posts\/139\/revisions"}],"predecessor-version":[{"id":142,"href":"https:\/\/www.a-mi.it\/blog\/index.php\/wp-json\/wp\/v2\/posts\/139\/revisions\/142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.a-mi.it\/blog\/index.php\/wp-json\/wp\/v2\/media\/140"}],"wp:attachment":[{"href":"https:\/\/www.a-mi.it\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.a-mi.it\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.a-mi.it\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}